Brazil may not have won the World Cup but will hosting the tournament prove to be the commercial success they expect?
Brazil has an export-oriented economy. Brazil is the world´s largest exporter of soybean (41 percent of world´s exports) and of orange juice (55 percent of world´s exports) and accounts for 35 percent of global exports of raw cane and refined sugar. Other exports include: iron ore and concentrates (13 percent), oil (8 percent), raw sugar (4 percent) and coffee (2.4 percent). Main exports partners are China (17 percent of total exports) and United States (11 percent).
Exports in Brazil decreased to 20468 USD Million in June of 2014 from 20752.08 USD Million in May of 2014. Exports in Brazil averaged 4068.88 USD Million from 1954 until 2014, reaching an all time high of 26158.51 USD Million in August of 2011 and a record low of 75.06 USD Million in January of 1965*.
It will be interesting to see if there is a marked and identifiable “World Cup bonus” over the next few months and years.
*Source: The Ministério do Desenvolvimento, Indústria e Comércio Exterior.